About Hidden Scotland

We want to show you the best that Scotland has to offer. The makers and the creatives, the enduring experiences, the evocative tales, the concealed corners. The roads less travelled that take you to places that matter. The adventures that gather you up and sweep you away. The blen of the wild and the artistic that makes Scotland what it is. We'd love for you to join us.

What exactly is Hidden Scotland?

At its heart, Hidden Scotland is dedicated to showcasing the essence of Scotland in all its diversity—popular landmarks, secluded spots, captivating stories, and unforgettable experiences. Our bi-annual magazine serves as a curated guide to the blend of the wild and artistic that defines this unique country. To enhance your journey further, we have a physical store in Milton of Crathes, Aberdeenshire. Here, travellers can plan their Scottish adventures and discover an array of products from our celebrated local makers. We invite you to join us in exploring the best that Scotland has to offer.

How did it start?

Hidden Scotland began in 2016 as an Instagram account, showcasing Scotland's captivating beauty. The account's rapid growth inspired our website, which deepens the exploration and allows users to plan their Scottish adventures. Our dedication led to the Hidden Scotland magazine during lockdown and a physical shop shortly after. From a digital photo platform to a holistic travel guide, we've passionately showcased Scotland's best.